As of today, this question is one of the most important to those running Facebook ads to optimize their performance in AdWords. It has become obvious that Facebook ads are very different from Google ads in many ways, including the Facebook demographics you must target to perform well. This article discusses what a good CTR for Facebook Ads is and why it is crucial. Visit Course Detail on how to skyrocket your business.
A good CTR for Facebook ads should not be too high but should be close to one. The reason is that it all boils down to conversion. Conversions are the sales made when someone clicks on your advertisement. So if your ads don’t convert (don’t get clicks), you aren’t going to make any money. If your ads convert, a good CTR for Facebook Ads would be a minimum of 1% and preferably higher.
What makes a good CTR for Facebook Ads? Well, apart from the fact that you must target your audience specifically to perform well in Google AdWords, Facebook has many other factors going into it. For example, Facebook has recently launched new ads features which are known as sponsored stories, promoted posts, and micro-blogs. These all have their own specific sets of demographics, and the ad copy must reflect that. We will discuss these new ads formats in a future article, but suffice to say that each format exhibits a different approach to the campaign and should be used with care to be effective.
Another important component of effective CTRs for Facebook Ads is the landing page. Landing pages are simply the webpage your visitor lands on after clicking through your advertisement. Many times you will see a “redirect” to another page after clicking through an advertisement, and your visitor is then directed to a landing page. The landing page is critical because it gives the visitor a chance to decide whether or not they want to take action after clicking on your link.
In order to determine what is a good CTR for Facebook ads, we need to take a look at how the average CTR for these ads compare to the typical CTR for Google search ads. So, what is the average CTR on Facebook ads? As of this writing, the latest available data shows an average CTR of roughly 1.5% at the time of this article’s writing. This means that not all ads are converting. However, this does not mean that your ads aren’t converting, it simply means that your ads aren’t as effective as they could or should be.
The first thing you want to look at when trying to figure out what is a good CTR for Facebook ads is how much money you are paying per click. Ideally, you would want to aim for one penny per click, but due to the fact that Facebook video ads are in high demand, you may be able to get away with paying less. If you do manage to find a good CPC on video ads, however, you need to take a different approach. Instead of increasing your CTR by increasing the number of video ads you have, increase your CTR only by increasing the number of impressions your video ads get. This will ensure that you’re not paying more for each video ad click than you need to.
Another important question to ask yourself when figuring out what is a good CTR for Facebook ads is whether or not your ad’s are giving you the kind of engagement you need. Engagement is defined as “the percentage of one’s time that a user spends viewing an advertisement, rather than viewing a related web page or product.” If you’re not getting much engagement from the Facebook users who see your ads, then there’s something wrong, and you need to focus on fixing your ads if you want to see an increase in clicks and conversions.
Overall, you need to focus on improving the number of click-through and conversion rates you have with your ads. The better the CTR, the higher your overall conversion rate will be. But you also need to look at the overall average time users spend on your site versus the amount of time they spend on other sites. You don’t want to fool yourself into thinking that having a high CTR will get you a lot of click-throughs and conversions, because in reality, it doesn’t. What will help you greatly though, is getting good quality Facebook traffic so that you can drastically improve your overall average click-through and conversion rate.